Sooke's popularity as a scenic tourist destination has existed for generations. Well-known destinations in Sooke, such as Whiffin Spit Park, the Sooke Potholes Regional Park, and adjacent Sooke Potholes Provincial Park attract visitors both locally and from around the world. Sooke is also home to the Sooke Region Museum and Visitor Centre; where visitors and locals are able to get information on regional attractions and history. The area's popularity has increased as a base for visiting the wilderness parks of Vancouver Island's southwest coast - the West Coast Trail and the Juan de Fuca Provincial Park which includes the now highly popular Juan de Fuca Marine Trail.
Back country recreation, or off-road recreation brings a constant stream of 4X4s, quads, ATVs, dirt bikes, and home built off-highway vehicles through Sooke as people search out back country access. Hundreds of kilometres of logging roads thread through the hills north of Sooke in the Rural Resource Lands of the Juan de Fuca electoral area, enabling access to several community lakes and small reservoirs. Two large reservoirs, Bear Creek and Diversion, are popular destinations north and west of Sooke.
Mountain biking is growing in popularity in British Columbia, and Sooke is establishing itself as a destination for the sport. Local advocacy groups such as the Sooke Bike Club are working to have areas such as Broom Hill set aside as parkland.
The Galloping Goose Regional Trail, part of the Trans-Canada Trail, runs through Sooke and is a popular cycling route to Victoria.
The vibrant arts community of Sooke enjoys the annual Sooke Fine Arts Festival (in its 29th year in 2015) which brings hundreds of tourists to Sooke each summer by featuring the adjudicated art of local and regional artists. Sooke is known for its wealth of painters, writers, sculptors, potters, fabric artists, jewellery crafters, and more. The Sooke Community Arts Council plays a large role in fostering art in the region. The Sooke Harbour House art gallery is a main display opportunity for many local artisans.